In putting a price tag on that percentage, Witeck Communications estimated that the LGBTQ market processes $917 billion in buying power in the U.S., according to its 2016 report.īut buyer beware: As has reported, several major corporations trying to court LGBTQ consumers are simultaneously supporting forces that are anti-LGBTQ. Five years ago, reported “the pink dollar” accounted for 14% of all disposable income in the U.S. The LGBTQ community is a prized demographic, and not just at this time of year. Unfortunately, it’s not yet available for this Pride month. As ESPN reported last month, the multiyear shoe deal guarantees the out gay Seattle Storm forward and activist her own signature sneaker. Puma also signed Breanna Stewart, the WNBA star and one of Sports Illustrated’s Sportspersons of the Year, as a spokesperson. Puma has two big names backing the brand this year: Out actress and model Cara Delevingne co-designed its 2021 Pride collection, featuring three types of footwear ranging from $30 to $100. Reebok has four available now on its website, with two more coming soon, ranging from $40 to $170, along with other Pride-themed apparel. Just to name a few: Adidas offers a Pride collection of four pairs of footwear starting at $70, with its top sneaker selling for $180. And as usual, there is a lot of competition. Nike also offers number of Pride-themed apparel, ranging from T-shirts to hoodies and shorts, just like its competition. You may have to select a menu option or click a button.Nike's 2021 Be True Infinity React Run 2.
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Over on the UltraBOOST 19, the model incorporates a rainbow knit pattern circling the shoe’s base, heels and tongue tab, while two orange stripes run across the vamp. Along with the aforementioned, the UltraBOOST 19 and Continental 80 have also been tactfully reworked.įirst up is the Continental 80: the off-white retro model sees its rainbow hits on the stripes running across the side panels, the Trefoil logo on the tongue tags, and featured on the insole branding.
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The range encompasses four of the Three Stripes’ signature silhouettes including a pair of Adilettes, perfect for the summer time.